ATM Placement Essential for Growing Numbers of Holiday Shoppers Using Cash!
Published: Monday, December 12, 2011
With the holiday shopping season in full force, shoppers are ditching the credit cards to avoid high interest fees and the post holiday credit hangover. As belts tighten and the economy continues to find its momentum, more holiday shoppers plan to use cash for their holiday shopping purchases.
Cash will be a big part of this holiday seasons purchases, and consumers will need to get their cash from ATMs. But ATMs cannot just be placed in any location. For the right locations, make sure to hire an ATM placement service so they are placed in a high-quality location that will bring in fees.
According to a survey by Triton Digital, 52 percent of shoppers will use cash to pay for gifts this holiday season. Looking to avoid credit card debt, the need for ATMs will be high, making ATM placement service an essential part of this holiday season.
The preference for cash is strong, as the lowest percentage of shoppers over a 27-year period reported using credit cards over the Thanksgiving weekend. According to the credit bureau TransUnion, general credit card use fell 11 percent in the third quarter of 2011 compared to last year.
More than 15 million Americans lost their credit cards due to credit card regulations, and where credit card use drops, the use of cash rises. More and more consumers will need to use ATMs to get their cash to buy holiday gifts, so having your ATMs placed in the marketplace makes sense â€“ and dollars.
But to get ATMs placed in the right locations, you will need the help of an ATM placement service. An ATM in a high traffic location can bring in a lot of fee income. But, if they are not being used because they are not placed in the right spot, do not expect a high profit margin.
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